Objectives of Marketing Research
The main objective of marketing research (MR) is to provide information to the marketing manager. The marketing manager uses this information to make marketing decision and to solve marketing problems.The purposes or objectives of marketing research are listed below.Identify the consumer response to the company’s product.
Know the consumers’ needs and
Thursday, 17 January 2013
Objectives of Marketing Research - Purposes
Posted on 09:56 by Unknown
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