Marketing Information System MIS Definition
1. According to Donald Cox and Robert Good,“An MIS may be defined as a set of procedures and methods for the regular, planned collection, analysis, and presentation of information for use in making marketing decisions. This of course is a step beyond logistics systems, which handle inventory control, orders, and so forth.”This definition of Marketing
Friday, 18 January 2013
Marketing Information System (MIS) Definition Meaning Diagram
Posted on 01:26 by Unknown
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