Functions of marketing research
The following image depicts five basic functions of marketing research.Image credits © Prof. Mudit Katyani.The five main functions of marketing research (MR) are:Description,
Evaluation,
Explanation,
Prediction, and
Aid in decision making.
Now let's discuss these prominent functions of marketing research.Description : Marketing research gives full description about
Wednesday, 16 January 2013
Five Basic Functions of Marketing Research MR
Posted on 22:15 by Unknown
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