1. Introduction to Marketing Research
The term marketing research is used extensively in modem marketing management. It acts as a tool for accurate decision making as regards marketing of goods and services. It is also useful for studying and solving different marketing problems in a systematic and rational manner.Research means detailed, systematic and comprehensive study of a problem. Here,
Wednesday, 7 July 2010
Marketing Research MR Concept, Marketing Research Process
Posted on 07:48 by Unknown
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