Limitations of Marketing Research
Though marketing research (MR) has many advantages, it also has many limitations or disadvantages.Marketing research studies consumer behavior and marketing environment. Since these factors keep on changing, it cannot give exact information.
MR is also a social science. So, it cannot give exact solutions.
It cannot be an alternative to decision making. In other
Wednesday, 16 January 2013
Limitations of Marketing Research - Demerits of MR
Posted on 09:07 by Unknown
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