Branches / Areas / Scope of Marketing Research
The scope of marketing research is very wide and comprehensive. It includes
1. Product Research
Product means the goods and services which are sold to the consumers. It includes consumer products and industrial products. Product research studies the individual product. It studies the making and marketing of the product. It studies the colour, size,
Wednesday, 20 July 2011
Scope of Marketing Research (MR) - Branches / Areas of MR
Posted on 21:34 by Unknown
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