Explain the Characteristics of Marketing Audit
The eight important characteristics of marketing audit are depicted below.The salient features or characteristics of marketing audit are as follows:Marketing audit is a comprehensive study of all marketing activities.
It is a systematic-process that follows a step-by-step procedure.
It is a periodic activity and must be conducted regularly.
It is
Tuesday, 5 February 2013
Explain the Characteristics of Marketing Audit
Posted on 23:22 by Unknown
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